Great Wraps History
In 1989 we launched Great Wraps because we anticipated a shift that would change the way we eat. Back then we foresaw a revolution in dining as people sought out a restaurant focused on flavor, health, and indulgence – all priced affordably and made to eat on the run. We also predicted that guests would seek a personalized dining experience, so we began focusing on creating an atmosphere that was as unique as our menu. Around that time, a few other brands had the same idea and a new segment called “Fast Casual Dining” started taking shape. Fast forward to today, and Great Wraps now has successful franchised units operating in malls, airports, and shopping centers across the country.
The Original Wrap Inventor
Great Wraps is proud to hold the title as the first restaurant chain in America to offer hot, wrapped sandwiches. So what got us thinking about wraps instead of “just another sub sandwich”? Well, if you lose the bread there's more room for the good stuff! Guests came to recognize that wraps let the flavors of our chef-created menu items shine through, and the rest is history. Over the years we have worked to expand the menu, but “wraps” is in our name and will always be true to our hearts.